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Our Values

As with our WHY, the values that defines the culture of Juel + Krøyer are a product of all our employees and it has been essential that the values can embrace and facilitate the original meaning of Juel + Krøyer and the key elements of joy, quality, value and development.

In total, five values defines us.

  • Curiosity
  • Openness
  • Empathy
  • Trust
  • Integrity


  • Do not accept the norm as the truth. Challenge and improve
  • Dare to ask questions
  • Use in-efficiency and curiosity to develop our clients and ourselves
  • Look beyond the scope, and generate more value for our clients


  • Give something of yourself
  • Be sincere – both towards clients and colleagues
  • Speak your mind
  • Give and receive feedback – we work together to become better
  • Have fun


  • Respect others’ opinion and meaning
  • See things from your colleagues’ side
  • See things from your clients’ side


  • We trust each other
  • We involve each other, so tasks are solved optimally
  • We give and take responsibility
  • We are dedicated to the trust we have been shown


  • We account for what we do
  • High quality is undeniable
  • We work to create value, not just to work.
  • We use our curiosity and integrity to advise – not just go along

The cornerstone of our company is to treat employees and clients with respect and put our integrity and the value proposition above all. The development and involvement of our employees are central for how we conduct business and our continued evolvement is personified in the team of employees that is Juel + Krøyer.

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Read Our Latest News

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A2X Builds the world's largest eMethanol plant in Esbjerg

We are incredibly proud of taking the initiative through A2X, of delivering green fuel for the future of the shipping industry. In 2025, A2X will be ready with the worlds largest PtX plant producing green methanol.


A2X - A new partnership

We are happy to announce our new partnership with HYTOR Group and SubC Partner to establish A2X. This partnership has been created through years of working closely together. Through this collaboration we have build up the experience needed to be a great compatible and technical partner of the future in the Power-to-X industry.

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Sponsors of Team Rynkeby Vestjylland

We are proud to announce that we in 2021 are sponsoring Team Rynkeby Vestjylland. The team visited us the 8th of June as they were riding by our office during a training session. When the riders returned from their 62 km bike ride, we were ready with sandwiches, cake and beverages. All in all, it was a great day.

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New Identity

We have put in a lot of effort in advance of this release of our new brand and version of the company. Our branches has been merged into One Company. We have created a new logo that takes in the worlds digital transformation, but the origins from the old has been kept. Read more about our thoughts on the beginning of this new journey below.

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Ready for the Journey

It is with great enthusiasm that Juel + Krøyer can announce that we have been selected as the maintenance service provider for Evida North’s 29 biogas reciprocating Fornovo Gas Srl. compressors for the next 4 years.

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Juel + Krøyer Wins: Årets Nye Erhvervsnavn

We are honored and humble to achieve this recognition! A big thanks to all who voted on us at the Nytårskur held by Business Esbjerg.